EXPERIENCE

2023 – 2025 Marketing Lead, Envision Eyecare

Maintain consistent brand representation and manage online reputation across digital and print platforms. Create compelling graphics and copy for newsletters, website, social media, and collateral such as brochures, rack cards, and signage. Collaborate with third-party vendors to optimize marketing efforts, contributing to a 14% overall revenue increase year-to-date and a 30% growth in optical revenue in Q3. Deliver precise and innovative prescription solutions, enhancing patient satisfaction and visual outcomes.

2023 – 2024 Creative Director, ABX Studios

Developed processes including brand strategy, brand identity design, and brand experience for purpose-driven companies looking to scale and thrive in competitive markets. Worked collaboratively to create messaging frameworks, logos, style guides, websites, etc. that increase brand recognition, boost sales, and ensure customer journey satisfaction. Empowered businesses to overcome customer acquisition barriers and lead with purpose towards a better future.

2021 – 2023 Co-Founder/Creative Director, Divergent Perspectives

Offered a fresh, holistic take on marketing for over 15 small business owners and entrepreneurs seeking assistance with graphic design, branding, web development, marketing / social media strategy, video editing, copywriting, and content creation.

2018 – 2023 Graphic Design Lead, iHeartMedia

Created multimedia digital ads and display graphics for hundreds of national clients using Adobe Creative Cloud, including billboards, logos, videos, banners, and more, all aligned with brand standards. Promoted to Senior Designer and Team Lead for 8 remote designers, serving as liaison to the Senior Creative Director, gathering team feedback, and recommending process improvements to enhance efficiency.